Where Story Meets Strategy, and Content Drives Results
At Reaction Media, we’ve made it our mission to become the best video agency for business marketing in Arizona by combining cinematic storytelling with real-world strategy. Founded by national award-winning filmmaker Sergio Jimenez, our Tucson-based studio creates high-impact commercials, brand story videos, and corporate content for businesses that want to stand out in a competitive digital world. We don’t just produce beautiful videos—we help brands tell stories that resonate, convert, and build long-term trust with their audience.
Our Creative Founders.
At the core of Reaction Media is a filmmaker-producer duo with a shared passion for storytelling and a vision for visual excellence. Sergio and Alejandra Jimenez bring together years of cinematic experience, creative leadership, and hands-on production expertise to craft content that’s as strategic as it is stunning. Together, they’ve built a studio where brand stories are treated with the same care and craft as award-winning films.
Founder / Director
Sergio Jimenez
Sergio is a national award-winning filmmaker and the visionary behind Reaction Media. He’s also the CEO of a multi-million dollar, privately held home services company—giving him a rare blend of creative storytelling and real-world business acumen. With a passion for cinematic storytelling, Sergio leads every project with a filmmaker’s eye and a strategist’s mind. His mission: to help brands tell stories that don’t just look great—but move people to act.
Producer
Alejandra Jimenez
Alejandra is the organizational heartbeat of Reaction Media. As lead producer, she manages timelines, budgets, and logistics—ensuring every shoot runs smoothly from prep to post. With a sharp eye for detail and a calm presence on set, she bridges creativity and execution to bring each project to life seamlessly.
We Work With Brands Who Refuse to Settle
We don’t take shortcuts—and neither do the clients we work with. That’s why every project we take on is treated with premium attention to detail, from storyboarding through final delivery. If you care about how your brand looks, sounds, and feels—we’re already on the same page.
Stories, campaigns, & collaborators connected to these brands have shaped our creative journey.*
If you’re tired of guessing, wasting ad dollars, or watching competitors out-market you—let’s talk.
As a premier video production and marketing strategy company, serving clients nationwide, we’re raising the bar for what modern marketing should be. From brand-defining commercials to short-form content that captures attention and drives sales, we help businesses evolve—and stand out.
We don’t just make content—we build brands that move people.